i'llTip JobsDemand Generation Manager (Remote - EMEA)
A programmatic advertising technology company with a self-serve and managed-service platform for mobile app and connected TV ad buying is hiring a hands-on B2B demand generation manager. The role owns the operational side of turning paid campaigns, contact data and customer signals into a repeatable pipeline. The team is international, remote-first and works closely with sales, product and leadership.
What you'll do
- Plan and run B2B paid acquisition campaigns, mainly on LinkedIn Ads and Google Ads, testing audiences, messages and conversion paths to generate qualified leads.
- Own the marketing-qualified lead process: lead capture, segmentation, scoring, routing and nurture journeys, working closely with the sales team.
- Build and optimise email campaigns, newsletters and lifecycle messaging, and configure and automate workflows in HubSpot and related marketing tools.
- Build dashboards and reports on funnel performance, campaign results and lead quality, and turn the findings into concrete improvements.
- Support account-based marketing and organic growth work, including SEO and generative engine optimisation, to increase visibility and attract relevant buyers.
What you need
- At least 2 years of hands-on experience in demand generation, B2B growth, lifecycle/CRM or marketing operations, ideally in AdTech.
- Strong working knowledge of HubSpot or a comparable marketing automation and CRM platform, including segmentation, workflows and reporting.
- Proven experience running and optimising B2B paid campaigns, especially on LinkedIn Ads and Google Ads.
- Comfortable with funnel metrics, campaign tracking and data analysis, and able to set up integrations and automations independently.
- Clear, fluent written and spoken English, with good judgment on campaign and email messaging.
- Based in the EMEA region. Familiarity with programmatic advertising or the mobile and CTV ecosystem is a plus.
Applicants must be based in: United Kingdom, Germany, Netherlands, Spain, Poland, Nigeria, South Africa, Kenya, Egypt, Uae.
How to apply
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