Lifecycle Marketing Generalist, Patient Experience (Remote, United States)

A fast-growing behavioral health technology company that helps therapists run their practices and makes mental health care easier for patients to find and afford. This is a newly built lifecycle function, so you will set up the owned-channel relationship with patients from first contact through long-term care. You will work across email, SMS, push and in-app messaging, with a focus on helping people start and stay in treatment.

What you'll do

• Design and build triggered patient journeys across email, SMS, push and in-app, from onboarding through re-engagement and retention.
• Own audience segmentation: pull segments, validate event data and QA campaign logic on your own.
• Design and run A/B and multivariate tests, measuring incrementality with holdout groups and downstream conversion rather than opens and clicks.
• Build and maintain an experimentation roadmap ranked by expected impact on patient activation and retention.
• Partner with Product to align lifecycle programs with product milestones and patient-facing features.
• Work with Engineering on behavioral event instrumentation and notification infrastructure, and with Data Science on predictive triggers such as churn risk.

What you need

• 6+ years of hands-on lifecycle marketing experience, including email, SMS, and at least one of push or in-app.
• Strong working knowledge of Iterable, Braze, or a comparable consumer lifecycle platform.
• Background in consumer health, wellness, subscription or financial services is strongly preferred.
• Proven experience designing, running and analyzing lifecycle A/B tests, including holdout groups.
• Comfortable working with data directly, including querying segments and validating event data.
• Regularly uses AI tools in day-to-day work.

How to apply

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