Marketing Operations Manager (Remote - US only)

This role sits within a established health IT company that provides clinical communication and physician scheduling software to hospitals, health systems and medical practices. The Marketing Operations Manager builds and runs the operational foundation that lets the marketing team execute campaigns, measure results and connect activity to pipeline and revenue. The position reports to the Revenue Operations leader and works closely with Marketing and Sales leadership.

What you'll do

• Own the lead and account lifecycle from first engagement through handoff to Sales, including lifecycle stages, scoring models and routing logic.
• Monitor funnel transitions such as MQL-to-Sales acceptance, meeting conversion and opportunity creation, and help resolve leakage with Sales and BDR leaders.
• Manage marketing automation workflows, segmentation, campaign structure, naming conventions and operational QA.
• Design and maintain the attribution framework, including sourced vs. influenced logic, and provide leadership with pipeline visibility.
• Oversee marketing data quality, integrations between marketing and CRM systems, and the marketing technology stack, including intent and account intelligence tools.
• Partner with data analysts on dashboards and funnel analysis, and support annual and quarterly marketing planning.

What you need

• At least 5 years in marketing operations, revenue operations, demand operations or a similar B2B SaaS operations role.
• Strong hands-on experience with marketing automation platforms (such as Pardot / Marketing Cloud Account Engagement) and Salesforce CRM, including lead routing and campaign architecture.
• Solid experience with funnel analytics, lead scoring, attribution and marketing performance reporting.
• Experience with intent data, ABM platforms and enrichment tools (such as 6sense, Vector, Clay or ZoomInfo) is preferred.
• Working knowledge of B2B SaaS funnel metrics and BI or reporting tools.
• Must be based in the United States.

Applicants must be based in: United States.

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