Senior Demand Generation & Performance Marketing Manager

A senior, hands-on marketing role at a product-led growth company in the cloud development platform space. The company already attracts a steady flow of developer sign-ups organically and is now building its paid acquisition function from the ground up. The successful candidate will set the paid strategy, run incremental tests to show which channels truly add growth, and manage budgets and outside partners. The role suits an experienced performance marketer who enjoys building programmes from an early stage, is comfortable with measurement and attribution, and works well in a fully remote, asynchronous team.

What you'll do

• Build and own the paid acquisition strategy across search, paid social, retargeting, sponsorships and other promising channels
• Design incremental tests to identify which channels and audiences add growth beyond the organic funnel
• Manage agency or outside partners, including briefs, performance targets and in-house decisions
• Own budget planning, pacing and ROI reporting for all paid spend
• Partner with marketing operations to set up attribution and UTM tracking and define CAC, sign-up and payback measures
• Coordinate with lifecycle and campaigns teams so paid-acquired users move into onboarding and activation

What you need

• 6+ years in demand generation or performance marketing, including direct ownership of a paid acquisition budget
• Hands-on experience running paid search, paid social and retargeting campaigns
• Track record of building or significantly scaling a paid programme from an early stage
• Experience managing external agencies and holding them accountable to performance expectations
• Working knowledge of attribution and measurement, with experience partnering with marketing ops or data teams
• Fluent written and spoken English; experience marketing to developers or technical audiences is a plus

Open to applicants anywhere in the world.

How to apply

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