Senior Manager, Influencer Marketing (Remote - US only)

Candidates must be authorized to work in the US now and in the future without sponsorship. A virtual-first women's health company focused on care for women in midlife is hiring a senior influencer marketing leader to run one of its largest acquisition channels. Reporting to the head of social, you will shape how women discover the brand through creators they already trust. The role combines strategic ownership of a tiered creator program with hands-on partnership work and a multi-million-dollar budget. It suits a player-coach who likes high ownership in a fast-growing, regulated environment.

What you'll do

• Own the tiered creator strategy, deciding where to invest, which partnerships to test, and when to reallocate budget based on performance.
• Build and maintain a vetted pipeline of creators across midlife health, wellness, lifestyle and comedy on Instagram, TikTok and YouTube.
• Lead deal structuring and negotiations with creators, managers and agencies, including paid usage, whitelisting, exclusivity and content rights.
• Define KPIs and measurement frameworks linking influencer spend to awareness, patient acquisition and conversion, working with Growth and Paid Media on attribution.
• Plan, forecast, pace and reconcile a multi-million-dollar influencer budget, and lead major campaigns and celebrity partnerships.
• Work with Legal, Compliance and clinical teams to keep creator content medically accurate and compliant with FTC and healthcare advertising rules.

What you need

• 6 to 9 years in influencer, creator or social marketing, with 2 to 3+ years owning an influencer program end to end, ideally in-house.
• Experience managing seven-figure or larger influencer budgets, with strong forecasting and reconciliation skills.
• Working knowledge of partnership ads, whitelisting, licensed content and usage rights.
• Track record of negotiating with creators, talent managers, agencies and high-profile partners.
• Data-driven approach using metrics such as CPM, CAC and conversion rate.
• Experience in healthcare, wellness or another regulated industry, with familiarity with FTC guidelines.
• Legally authorized to work in the United States without sponsorship.

Applicants must be based in: United States.

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