Brand Manager
A remote contract role for a brand professional who can shape both a company's public identity and the personal thought-leadership profile of its senior executive. The organisation is a professional services firm that helps clients run end-to-end HR processes to improve productivity. The work suits a strategic communicator with several years of brand, corporate communications or executive PR experience, who writes with confidence in both an authoritative corporate tone and a warmer, authentic personal voice, and who handles confidential work with maturity and diplomacy.
What you'll do
- Develop brand guidelines, visual identity and messaging that set the company apart
- Plan and monitor integrated marketing and advertising campaigns across digital, print and experiential channels
- Build a personal branding roadmap for the managing director across social, speaking and media platforms
- Draft thought-leadership content, speeches and corporate messages in the executive's voice
- Coordinate PR opportunities, media briefings and high-profile events
- Track brand KPIs such as sentiment, engagement and PR reach, and report to leadership
What you need
- Bachelor's degree in marketing, communications, PR, journalism or business administration; MBA an advantage
- At least 5 years in brand management, corporate communications or executive PR
- Track record of building executive or founder personal brands alongside corporate brands
- Exceptional writing and editing skills across multiple tones
- Working knowledge of LinkedIn strategy and social listening or analytics tools
- Strong project management and discretion when working closely with senior leadership
Open to applicants anywhere in the world.
How to apply
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