Growth Strategist

This is a remote, part-time contract role for a growth strategist who will set the direction for paid acquisition and conversion work for a direct-to-consumer brand. The position is strategy-led rather than purely hands-on media buying, so it suits an experienced operator who can think across ad platforms, the website and content, and who is comfortable writing clear, actionable feedback. The work centres on channel mix, testing discipline and honest measurement. It is open to candidates based in Latin America with good overlap with US Pacific time, and it may grow into a longer engagement if results support it.

What you'll do

• Own full-funnel paid advertising strategy across major social and search platforms, including budget allocation and audience structure
• Build and run a structured testing programme for landing pages, product pages, offers, messaging and creative
• Separate brand-driven demand from genuine new-customer acquisition and use incrementality thinking in reporting
• Frame recommendations around blended return on ad spend and contribution margin
• Deliver monthly written strategic reviews with brand leadership, including what to change and how success will be measured

What you need

• 7+ years in direct-to-consumer growth with senior ownership of paid acquisition and conversion optimisation
• Experience running full-funnel growth for DTC brands, ideally at seven to eight figures in annual ad spend
• Documented before-and-after results from previous roles or engagements
• Working knowledge of post-iOS attribution, incrementality testing and marketing mix modelling
• Solid CRO fundamentals and statistical literacy
• Ability to write clear, direct, specific strategy feedback and to challenge opinions constructively

Open to applicants anywhere in the world.

How to apply

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