Product Marketing Manager (Remote - Worldwide)

Optional onsite work available at the company's European offices. A fast-growing B2B SaaS company that helps mobile app teams grow subscription revenue is hiring a Product Marketing Manager to lead go-to-market for its AI-powered onboarding and paywall builder. The product lets teams change paywalls and onboarding flows without waiting for an app store release. The company has recently given this product its own marketing team, budget and targets, so this role has real ownership over positioning, pipeline and launches.

What you'll do

• Own positioning for the builder: find the messages that resonate with people who run onboarding and paywalls, test them in market, and pass winners to the website team
• Build and run the funnel to qualified leads through account-based marketing, paid campaigns, webinars, events and lead magnets
• Plan each campaign as a test with a hypothesis and lead target set before launch, then measure results
• Prepare a full go-to-market package for every product release: messaging, launch communications, product page input and sales enablement
• Build middle-of-funnel assets such as comparison and migration pages, case studies and proof points
• Review funnel performance weekly with the SDR team and set quarterly plans and weekly priorities for a content marketer and a designer

What you need

• 4+ years in B2B SaaS product marketing or growth marketing, including a lead or pipeline target you owned
• Proven experience repositioning a product or segment, with clear evidence of the results
• Strong understanding of conversion rates at each funnel stage and of which channels bring the right accounts
• Experience running account-based campaigns with SDR or sales teams
• Able to write your own landing page copy, ads and emails, with strong written English
• Regular use of AI tools for research, copywriting and analysis

Open to applicants anywhere in the world.

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