Senior Manager, Offline Media

This is a senior, fully remote role leading offline media for the growth team of a consumer wellness brand with a direct-to-consumer and subscription model. The owner will run TV, podcast and direct mail as an independent function, setting budgets, choosing partners and making scale-or-cut decisions backed by measurement. The work suits a measurement-minded marketer who has scaled offline channels from test to meaningful spend, enjoys holding partners to clear results, and can present clearly to senior leadership. Reach and efficiency both matter here, and the role rewards thoughtful, evidence-led judgement over gut feel.

What you'll do

• Rebuild and scale TV (linear and CTV) with a specialist partner, owning the media plan and creative rotation
• Relaunch the podcast programme, covering buying model, show selection, ad format and promo-code attribution
• Grow direct mail profitably with partners, focusing on strategy and measurement
• Own offline measurement end to end, including geo tests, holdouts and triangulation with surveys and promo codes
• Set and defend offline budgets and present scale or cut decisions to leadership
• Build the quarterly test roadmap and the annual offline plan, including upfront and new reach channels

What you need

• 8+ years in performance or growth marketing, including 4+ years owning offline channels (TV, podcast/audio, direct mail) brand-side at a DTC or subscription brand
• Has personally scaled an offline channel from test to meaningful budget
• Experience managing offline media partners and agencies
• Designs and reads incrementality tests and can calibrate marketing mix models with experiments
• Knowledge of TV buying and reporting, linear vs. CTV economics, and podcast buying
• Strong in spreadsheets; comfortable with attribution and post-purchase survey tools; SQL is a plus

Open to applicants anywhere in the world.

How to apply

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