Staff Product Marketing Manager, Patient Growth (Remote - US only)

This is a senior individual contributor role at a mental health care technology company that connects a large national network of independent therapists with patients across all 50 states. The company is working to make therapy more affordable and easier to access, and is expanding from its billing and practice software into a patient-facing marketplace. The Staff Product Marketing Manager will shape how patients discover, choose, and stay in care, working closely with Growth, Lifecycle, Product, Research, and Creative teams.

What you'll do

• Map the patient journey from first search for care through provider selection and ongoing engagement, and use those insights to shape product and go-to-market decisions.
• Combine customer research and funnel data to find the highest-impact opportunities for acquisition, activation, and retention.
• Build the patient messaging framework and launch narratives that explain why someone should choose this platform, within regulatory limits.
• Define what is brought to market, for which patient segments, when, and with what message, in partnership with Growth and Lifecycle.
• Design and run experiments with clear hypotheses, and use results to improve the patient journey.
• Set a high bar for consumer product marketing craft and judgment as the team grows.

What you need

• 8+ years of product marketing or growth marketing experience, including meaningful consumer-facing work and ownership of business outcomes.
• Strong understanding of consumer funnels across both acquisition and lifecycle marketing.
• Track record of turning qualitative customer insight and quantitative data into clear decisions.
• Experience marketing in a regulated or highly constrained consumer category, such as healthcare.
• Strong strategic writing skills for positioning, briefs, and narratives, and the ability to influence senior stakeholders.
• Measurable examples of work that changed customer behavior and business results.

How to apply

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