Staff Product Marketing Manager, Provider Growth (Remote - US only)

A fast-growing behavioral health technology company that provides software to tens of thousands of independent mental health therapists across the United States is hiring a senior marketing leader for its provider growth team. The company is building tools that help therapists run their practices and make it easier for clients to find care. This role focuses on how therapists discover the platform, understand its value, and get started with it. The position is well suited to someone who enjoys building strategy from scratch and works closely with product, design, research and creative teams.

What you'll do

• Research the therapist market, customer needs and competitors, and turn those findings into guidance for product and growth decisions.
• Develop core positioning and messaging that explains the platform's value to providers and builds trust.
• Own go-to-market strategy for provider acquisition, activation and early engagement, from messaging through execution.
• Build integrated channel plans and lead cross-functional marketing partners to deliver against shared goals.
• Identify high-impact opportunities to attract and activate providers, including before a formal brief or roadmap exists.
• Create frameworks and tools so growth, sales, enablement and customer success teams can communicate a consistent story.

What you need

• At least 8 years of product marketing experience in consumer, marketplace, SMB, subscription or product-led businesses.
• A track record of driving customer acquisition and activation, with results tied to measurable business outcomes.
• Experience shaping product and growth strategy, not only supporting launches.
• Ability to lead complex work across functions without formal authority and to make decisions with incomplete information.
• Strong, evidence-driven communication with senior stakeholders.
• Regular use of AI tools to improve personal output and build workflows that raise the team's quality or speed.

How to apply

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