Staff Product Marketing Manager (Remote, United States)

A fast-growing mental healthcare technology company that makes insurance and practice administration easier for therapists is hiring a Staff Product Marketing Manager. The company supports a large network of independent providers across the United States and is building tools to help them run their full practice and connect with patients. This role sits at the intersection of provider insight, product strategy and go-to-market execution.

What you'll do

• Research provider needs, behaviors and the competitive landscape, and bring those insights into product decisions.
• Own provider positioning and messaging so the value of the platform is clear and builds trust over time.
• Lead go-to-market planning for new provider-facing products and capabilities, focused on adoption, engagement and retention.
• Build an integrated marketing plan for each launch and coordinate cross-functional partners to deliver against shared goals.
• Identify high-impact opportunities to improve the provider experience, even before a formal brief or roadmap exists.
• Create frameworks and tools that help lifecycle, growth, enablement and customer success teams tell a consistent provider story.

What you need

• 8+ years of product marketing experience in consumer, marketplace, SMB, subscription or product-led businesses, with a record of launching products and driving adoption.
• Deep knowledge of the customer and market, with experience building positioning and messaging and influencing product strategy.
• Proven ability to connect customer insight, product value and go-to-market execution to measurable business outcomes.
• Comfort with ambiguity and the ability to set priorities without perfect information.
• Experience leading complex cross-functional work without formal authority.
• Authorization to work in the United States, as the employer participates in E-Verify.
• Regular use of AI tools to improve your own work and build workflows that raise the quality or speed of the wider team.

How to apply

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