National Sales Manager

A senior sales leadership role with a fast-moving consumer goods business based in Lagos, covering seasonings, snacks and breakfast products. The post centres on leading national sales operations, growing revenue and market share, and building strong distribution across general trade, modern trade and key accounts. It suits an experienced, results-driven sales leader with a long record in FMCG, deep knowledge of Nigerian trade structures, and confidence managing distributors, teams and senior stakeholders. Onsite work in Lagos.

What you'll do

• Develop and deliver national sales strategies covering revenue, volume, profitability and market share
• Lead route-to-market plans across general trade, open markets, modern trade, wholesalers, distributors and key accounts
• Build and manage distributor and customer networks across all regions
• Set sales targets for territories, channels and sales teams
• Lead, coach and manage a national sales team
• Oversee forecasting, performance tracking, reporting and market intelligence

What you need

• Bachelor's degree or HND in a business, marketing, economics, finance or related discipline; an MBA or postgraduate qualification is an advantage
• At least 12 years of progressive FMCG sales experience, including at least 5 years in senior regional or national sales leadership
• Proven record of revenue growth, market penetration and distribution expansion
• Strong experience managing distributor networks, general trade, wholesalers and modern or key accounts
• Experience in seasonings or packaged foods is highly preferred
• Strong grasp of pricing, margins, trade investment, credit management and collections

How to apply

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